This Cookie Policy explains how Luven Labs Limited ("Luven Labs", "we", "us", "our") uses cookies and similar technologies on our website, platform, and landing pages (“Site”). It should be read together with our Privacy Notice.

By clicking “Accept” on our cookie banner, you consent to the use of cookies as described below.

1. What Are Cookies?

Cookies are small data files stored on your device when you visit a website. They help us understand how visitors interact with our Site, improve functionality, measure performance, and personalise content.

Cookies may be set by us (“first-party cookies”) or by third-party providers (“third-party cookies”).

2. Types of Cookies We Use

(A) Strictly Necessary Cookies

These cookies are essential for the Site to function and cannot be switched off. They are usually set only in response to actions you take (e.g., submitting forms, managing cookie preferences).

We do not need your consent to use these.

(B) Analytics & Performance Cookies (Require Consent)

We use analytics tools, including PostHog, to understand how users interact with our Site. These cookies collect information such as:

• Page views and navigation paths

• Session duration

• Buttons clicked

• Device information

• Browser type

• Anonymised IP addresses

• Behavioural data used to improve product performance

These cookies are not strictly necessary and require your opt-in consent.

(C) Functionality Cookies (Require Consent)

These enable enhanced features such as:

• Remembering preferences

• Enabling improved user experience

• Supporting personalised content

(D) Marketing & Advertising Cookies (Require Consent)

These may be used to:

• Measure marketing performance

• Deliver personalised communications

• Support remarketing or lookalike audiences (if implemented in the future)

We may use anonymised or aggregated analytics data for commercial insights or strategic partnerships.

3. PostHog Cookies and Tracking Technologies

Because Luven Labs uses PostHog in default mode, PostHog sets several cookies and may use localStorage to track:

• Session identifiers

• Heatmap/interaction data

• Session replay data

• A/B testing variants

• Client-side events

• Event correlations over time

Other localStorage keys may be used for:

• Event buffering

• A/B test assignment

• Heatmap interactions

These cookies require explicit user consent before activation.

4. Third-Party Cookies

We may use third parties to support analytics, functionality, or advertising.

These partners may set their own cookies governed by their privacy policies.

Current third-party categories include:

• PostHog – Analytics, session replay, heatmaps

• Hosting providers (e.g., Vercel/AWS) – Security, performance

• Additional tools may be added as we scale

Any new tool will be reflected in updates to this policy.

5. Managing Cookies

You can manage your cookie preferences at any time by:

• Using our on-site cookie banner

• Accessing a “Cookie Settings” link in our footer

• Adjusting your browser settings to block cookies

Please note:

Disabling analytics cookies may impact the accuracy and functionality of the Site.

6. Changes to This Cookie Policy

We may revise this Cookie Policy periodically. Changes will take effect when posted on the Site. Continued use of the Site constitutes acceptance of updated terms.

7. Contact Us

For any queries, contact:

Luven Labs Limited

help@taluna.io
1 Elmfield Park
C/O Stf Professional
Bromley
Greater London
United Kingdom
BR1 1LU